The importance of social media has grown by leaps and bounds in the last ten years for all sectors. This year has opened an entirely new world for digital marketing practice. The year did not pan as expected, but there is always some good to whatever happens the physical stores had to put a lock, but thanks to social media platforms businesses and entrepreneurs worked on innovative solutions to stay connected with their audience, keep their product alive amidst all kinds of restrictions.
Social media emerged as a strong player for marketers and buyers amidst the pandemic and proved how with a correct Social media strategies and right tricks, you could keep your business alive and rocking no matter the lockdown. Small or big, new or old, every business found that social media had something to offer to them and expand their business. If you have been pondering over shifting your business focus to social media, then you better check out the latest SMM trends for 2020 to give your social media marketing a substantial boost from the very beginning.
2020 Trending Social Media Strategies
1. Organic Data to design Paid Campaigns
Advertising on digital platforms to reach out to target audience is one of the best social media strategies, used by 72% marketers in the last 12 months. This category overtook all other classes of paid distribution, including sponsorship and search engine marketing. Ask your social media agency to evaluate the organic social media traffic coming to your website before designing a paid campaign.
For example, if a blog post is getting a lot of traffic from LinkedIn, then it would be a good idea to run ads to give that post a further boost. Your need is the data collated from your organic social media posts to drive your paid social media strategies.
2. Personal Touch is a must
The success of any campaign depends on how well it connects to the audience. Social media is not just for advertising your product but also a place to understand your audience well, know their likes and dislikes and understand your active competition. People today bombarded with choices with ads everywhere you need to ask your social media agency to make sure that your product and the advertisement can speak to the audience so that they can connect with the brand on a personal level. Know your market segment and design a promising plan for the long run.
3. Regular posting is the key
As mentioned that consumers today have a plethora of choices available, and it is effortless for them to forget your brand in such a big pool. No longer the regular content grabs the eye of the potential consumer; hence your social media strategies needs to have a place for ephemeral content. Short, engaging and transient stories are the new high, and high engagement rate of all platforms alike is the proof of that. Brands today have switched to ephemeral content strategy and are highly reaping the benefits of the same.
4. Influencer Promotion
The latest trend in the SMM world is promoting your brand through an authentic influencer. A common fact that when someone personally recommends a brand, people tend to trust it more, and it highly boosts your revenue. Finding a voice that can create the market with trust and confidence will pay you in the long run.
5. Video content is in high demand
Short videos with excellent content are too top in the market. They have proven to higher click and view rates as a part of any social media strategies. Almost all social media platforms have their unique ways to support video content such as live streaming on Facebook and Reels on Instagram.
6. E-Commerce is now Social Commerce
Platforms like FB, Instagram, and Pinterest have become the mainstream retail channels, and customers can directly purchase products and connect with the brands easily here. People can buy/sell their products and also share their reviews with other people.
7. Local targeting made easy
One of the best things about social media platforms is that they help the brand to identify a filter their target audience. If a particular product/business focuses on a specific group of age or demography of people, social media websites let them connect to these particular people only. Social Media platforms are a high stage to put your creativity at test, expand your business and boost your revenue in no time.
If you are thinking of to go online with your business and expand its large scale, 88Gravity is the leading social media agency in Gurgaon to support you in this journey. Our team of bright professionals will come up with a customized social media strategies to suit your brand needs and your pocket.