The brand identity is a collection of visual and emotional aspects that you incorporate into your brand to create the right image in the perception of your existing as well as potential customers. The visual aspects refer to your brand logo’s design, color palette, and typography product. Also, your website design and product packaging are included in this. On the other hand, the emotional aspects refer to the elements of an advertisement such as language, content, and message. Besides, your product delivery schedules and customer support are also included in this.