Digital marketing has proved to be essential to companies, and this has exponentially increased as the pandemic accelerated online activity and engagement. Brands have deemed it essential to provide a seamless customer experience while keeping the evolving digital trends in mind—and for good reason. Digital trends can help promote a brand in unique ways and […]
The shift from conventional offline marketing mediums towards various digital platforms has become more prominent in these times of a pandemic. There are a lot of reasons why this shift persists. However, the single biggest change here has been how the marketers used the pandemic to build brand value that broadly aligns with the customers’ […]
In this fast-paced world, every business regardless of its size is gearing up to enhance things on the digital marketing front. The arena of digital marketing is huge and incorporates so many things, right from optimizing your business website to rank higher on search engines to boosting your sales and driving revenue. Hence one thing […]
Digital marketing is one of the boons of the internet. A concept started in the 90s, digital marketing has come a long way from the primitive Web 1.0 platform with limited mobility to the user-friendly interface of the digital world today. In today’s tech-savvy world, digital marketing has become an integral part of sales campaigns. […]
INTRODUCTION: Every day, we come to work with the aim of resolving the smartphone industry’s most pressing issue. Many of them are making educated guesses. Advertisers and brands have no idea where their market segments are, how to reach out to them, or how much it will cost. The goal is to make it easy […]