SEO

Decoding 6 Ways to Improve your Site’s Ranking (SEO)

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Search Engine Optimization is the most analytical way to improve your site’s ranking organically. From searching keywords, posting blogs, articles, and more, many people just get stuck on the term ‘keyword’ and forget about the other factor that affects the entire SEO ranking. 

When you start pouring keywords in your blogs and promise to deliver, be ready to fail as well! There will be a saturation point for your website and you might stop receiving leads like before. There are thousands of SEO trends that are being shared online that you might get confused about which one to use. So here we have 6 ways on how to improve SEO for your website. These SEO optimization tips will help you in increasing your ranking on various sites and reach people around the world. 

However, before starting you will have to optimize your site and point out everything that needs attention. Here are some of the proven SEO strategies that will work really well when put to use in the right way. Let us go ahead and stop stalling! 

Create high-quality blogs for your audience to indulge in! 

Hold on! I know that this one is the oldest trick in the book but it works wonders when done right. Blogging is one of the most effective ways to increase organic traffic and audience engagement on your website. The in-depth and long-form articles are one way to increase trustworthiness, bring more traffic and build authority. Do a little research about what your audience wants to know and provide them with everything. 

Keep your blog active and keep posting engaging content. Your blogs can be in different formats apart from writings. Here are a few of them- 

  1. Videographics
  2. Infographics
  3. E-books
  4. Videos
  5. Blogs
  6. Whitepapers, and more.

You can experiment and choose to upload different formats over a fixed period of time. Once the audience will start engaging, Google will too then promote your content via its algorithm to help increase the traffic. 

Increase the loading speed of your page! 

Many page owners forget to check the loading speed of their website pages which is one of the biggest errors in mankind. As per Bing and Google’s algorithm and reports, both platforms note the time and speed of your page loading which is why you should focus on them. Many users check the net from fleeting eyes, like while they are traveling or resting or taking a break somewhere. If the page loads slowly they will leave your page and indulge somewhere else. There are various ways to increase the loading speed of your page such as plug-ins, caches, making the page code more streamlined, optimizing the size of images on the page, decreasing the number of plug-ins, or reducing the redirecting links. You need to use high-quality and high-resolution images to increase the loading speed as well. 

Use the power of featured snippets

Sounds interesting, right? You can easily rank first on Google without backlinks if you have used the featured snippets. So basically, the featured snippets are the content block that has the actual answers to the user’s questions. Suppose you search about the highest mountain in the world, the answer will be on millions of web pages but the page with the featured snippet will be shown to you as its position will be highest. The Position 0 pages have seen the increase of CTR (click-through rate) by 35% whereas other pages witness the CTR drop of at least 8% as people click on the first position page to get the direct answer to their question. Your page can rank lower but might come upon position 0 because of this feature. They basically appear in different forms, such as- 

  • Paragraph
  • Image
  • Table
  • Bullet points
  • Video

So remember to give the exact answers, use bullets or maybe a numbering system, and add the related image along with the content. 

Use longer keywords in your content! 

The long-form keywords will help your page appear in people’s queries. Upon using the long keywords, the most relevant and engaging audience will land on your page to get their queries resolved. You will generate more traffic this way as well. Once the visitor will start to spend more time on your blog, it will send a positive algorithm to Google and will indicate that your page is extremely relevant to the users. You can use google to know about the questions the user asks, you can find them at the bottom of the Google page. Or, you can use various websites to search about the keywords and then use them. 

Remove all the broken links from your website

No one prefers to land on the link that says ERROR 404 by choice. The broken links indicate bad readability. Mind you that search engines do have an ample amount of broken links and it might be extremely difficult and time-consuming removing all of these. You can either do it manually or search for different tools to point out the broken links and then destroy them. 

Focus more on being user-friendly! 

Everyone uses the internet on their phone now. Even if people have their system in front, they will still prefer to use a mobile phone to search for their personal queries. If your website is not mobile-friendly, your bounce-back rate will increase rapidly and will take your whole effort to waste. Make you’re beautiful easily accessible via mobile phone and keep your audience happy and enhance your user’s experience. Make the navigation easy, pictures with the highest resolution, and the design of your website more appealing. 

There were our top picks of 6 ways to increase the ranking of your website. Once done, they will increase the traffic on your website multifold. Go ahead, try these on and get results. However, remember that everything cannot be achieved overnight, so it might take a little time but it will work. 

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