With technological establishments looming large, digital marketing has gained momentum during the contemporary generation. The coronavirus outbreak has led us all to turn to the digital world more abruptly than ever. From our shift to online communication, work from home culture, and online class regimes, digital marketing is not limited to just being a choice, […]
The shift from conventional offline marketing mediums towards various digital platforms has become more prominent in these times of a pandemic. There are a lot of reasons why this shift persists. However, the single biggest change here has been how the marketers used the pandemic to build brand value that broadly aligns with the customers’ […]