We have come to an age where the social media platform plays an extremely pivotal role in claiming or establishing the future of a business in this cut-throat competitive world. Social media marketing companies have drastically changed the way the world sees’ your business. For the successful establishment of one’s business one may need to tap into the power of the social media platform for the sole reason, that in today’s time we have more than 4 billion users of the social media platform like Instagram, Facebook, YouTube, LinkedIn and many more. Social Media Marketing company’s mainly focus on making the product reach the target audience employing running ads and campaigns which focus entirely on the services that the businesses are selling and get the desired Return of Investment (ROI) made by the business.
88Gravity is one of the leading Social Media Marketing companies that has established itself at the pinnacle of professionalism and perfection, with the sole aim of helping our client’s business reach the top.
Below are some of the parameters, 88Gravity follows as part of the nomenclature.
1. Select relevant goals
Social Media Marketing Company realizes specific goals for the company based on the S.M.A.R.T model which abbreviates to
• S – Specific
• M – Measurable
• A – Attainable
• R – Relevant
• T – Time-bound
2. Determine relevant metrics
Establish the most relevant metrics which promise the highest ROI. Be it ads, campaigns or influencer-based. The Social Media Marketing Company plans the social media pathway accordingly.
3. Decide audience
The agency helps the business to understand the kind of audience the business should target for maximum ROI.
4. Select the appropriate channel
Choosing the right channel for the marketing of the product, because the right channel or platform will give the kind and number of audiences you are aiming at. Now if a restaurant were to market beer and burritos night on LinkedIn, it would not serve the purpose for the business as it will not be targeting the required kind of audience.
5. Research your competitors
Knowing how your competitors are staying ahead of their game is the job of the Social Media Marketing Company you hire for your business. Knowing your competition is winning half the battle.
6. Plan Contents
Planning content is another vital job role of the company, as putting up simple and understandable content becomes imperative for smoother capture of the targeted audience.
7. Promote Channels
On the company website, the agency should leave out links that redirect the customer to the social media channel of the business if and when required
8. Interact with the audience
Any form of interaction is highly recommended, which is why the agency sets up live sessions to launch a new product or take feedback about a recently launched product. The company also puts video shoots done by the business to help the audience gain further insight into the product.
9. Track results
The best way to know the benefits of effective social media marketing tactics is by analyzing results based on the kind of business that the social media page is attracting. By understanding the traffic better decisions can be made regarding the product.
10. Bring in Influencers
The most popular way to have one’s business grow is through word-of-mouth marketing. Now there are a lot of Social Media influencers who could vouch for your product and get your website, business or social media an instant response is always needed. Social Media influencers have a massive fan following and many a time may just steer the course of the market towards your product or business.